Business Owners, do not make the same negotiating mistake as PETA and Michael Vick

 PETA has withdrawn its TV offer to Michael Vick, the NFL player convicted for promoting dog fighting.  The organization apparently withdrew its offer because Vick wanted PETA to support Vick’s return to the NFL.  PETA declined and requested that the commission of the NFL order Vick undergo psychoanalysis.

I think PETA missed a great opportunity to raise awareness about animal abuse. Instead they lost sight of their mission, and decided to focus on Vick’s mental status. Why should PETA be concerned about Vick’s future employment? Did they expand their mission to include the mental health of NFL players? Probably not. This is a good lesson for business owners. Prior to beginning any negotiation, identify your goals and know your bargaining position. PETA lost sight of their goal and their value to Vick. As a result, they lost a contract that they could have easily won.

Better luck next time.